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Using YouTube to Generate Local Roofing Leads (Without Paid Ads)

Why Video Marketing for Roofing Companies

So why should a roofing company use video marketing if you only do business in a 30 to 50 mile radius?

1. It is the best way to connect with potential customers.

If someone watches you on video they begin to feel like they know you. When a homeowner is deciding who to trust with their roof, that connection is extremely valuable.

Compare that to a lead purchased from HomeAdvisor or Thumbtack, where you are simply another name and phone number competing with several other roofers.

2. It is inexpensive to get started

All you really need to start creating videos is:

👉 A smartphone with a camera

👉 A tripod

👉 A microphone

With these basic tools you can start recording videos about roofing services and educating homeowners.

How to Optimize a Roofing Video for Your Local Area

As mentioned earlier, YouTube is a search engine for videos, and your roofing videos can be optimized so local homeowners can find them.

You may already have a YouTube account where you have personal videos. It is important that you create a separate YouTube channel specifically for your roofing business.

Your channel should be focused on roofing topics. YouTube considers relevance when ranking videos, and having a channel dedicated to roofing services helps your videos rank better.

Do Not Overthink the Video Quality

Do not be overly concerned with making a perfect video.

You do need decent lighting and sound, but homeowners understand you are a roofing contractor, not a professional videographer.

Most people watching your video are trying to solve a problem such as:

👉  roof leaks

👉  storm damage

👉 roof replacement questions

Your goal is simply to provide helpful information and solutions.

🏢+  Also try to keep your videos relatively short.

Ideal video length: around 5 minutes.  If you create a 10-minute video, just cut it in half and make it 2 videos. Ideally you will want at least 20 videos and they will cover a wide range of subjects. Ideally think in terms of what questions and concerns your customers generally have for you when you are doing a presentation. 

 How Roofers Should Optimize Their YouTube  Videos

Step #1: Name Your Video Properly

The first step to optimizing your video is choosing the right title. Your title should include one main keyword that people search for.

For example, for roofing contractors, a strong keyword could be “roof repair,” “roof replacement,” or “commercial roofing.”

A good title might look like this:

Roof Repair in Fort Lauderdale FL | Signs You Need a New Roof

It’s also important to include your city and state in the title. This helps your video appear when people search locally on YouTube and Google.

Step #2: Write a Strong Video Description

YouTube allows up to 5,000 characters in the description, so use this space strategically.

Make sure your description includes:

💰  Your company phone number

💰   A link to your Facebook page

💰  A link to your Google Business Profile

💰  A clear call to action

For example: "If you need help with roof repair or roof replacement, call us today at (555) 121-1212"

 Step #3: use video transcriptions

YouTube also generates a video transcription (captions). Make sure the words in your video naturally include your main keywords such as:

✅  Roof repair

✅ Roof replacement

✅ Commercial roofing

✅ Emergency roof leak repair

This helps YouTube better understand what your video is about and improves search rankings.

What types of videos should you make!

If you are wondering what to make your videos about, just think about the questions your prospects normally ask you.  You probably get asked the same questions all of the time. Just make videos of questions that your sales prospects normally have. These should be what the videos are about. You are just educating your prospect.

If you have any questions on anything we covered so far feel free to call us any time at 561-508-9757. We also suggest you schedule a  Schedule a strategy session with Home Service Marketers to learn how we can help you with YouTube and other Digital Marketing strategies to help you grow your roofing business.