How Home Service company's can get Free Leads

Home Service Companies: How to get Free Leads

How Home Services Companies Get Free Leads

For a Home Services company leads are the lifeblood of your business. They are the primary way to build revenue and expand a business

Acquiring new leads typically requires a minimum investment to see returns, which can be out of reach for some businesses.

That sparked a simple question: Is it possible to get free leads?

Here we will review several methods you can implement today to start generating more business tomorrow, for FREE.

Let’s jump in…

Without a consistent supply of new leads, most Home Services businesses wouldn’t be able to grow.

Leads should be your primary focus, especially when first starting out. One closed lead can bring you more leads through word-of-mouth referrals. It’s a vicious cycle that can generate a ton of revenue for your business. So where do you start?

Claim Your Google Business Profile

Why claim your Google Business Profile! Two reasons: It’s free, and it’s the best way to generate new business on Google.

Your Google Business Profile is displayed in two areas: On Google Maps, and in Google Local Search Results in a section called the Map Pack. The latter is a section consisting of the three most popular related local businesses for a given search query. These results are displayed at the top of search results next to a map, hence the name Map Pack.

This profile is made up of only a few components, including your company name, address, phone number, business hours, photos, and customer reviews.

Here are some stats to illustrate the power of a well-optimized Google Business Profile:

·        44% of local search result clicks go to the Map Pack

·        One in two customers use search engines on their smartphones daily

·        Nearly half of all Google searches are for local businesses and information

In other words, getting listed in the Local Map Pack results can help you capture more free leads long term.

Customer Referrals

It is not the ideal way to market your business. With that said, referrals from existing customers are still one of the most powerful, free resources your Home Services Companies can rely on to generate new business.

The process is simple. Get a new customer and produce an exceptional result. For best results consider incentivizing referrals with monetary payouts or future discounts.

Door-to-Door Marketing

While time-consuming, one of the best ways to get more  leads is by door-to-door marketing. Door-to-door marketing is much more effective than a lawn sign or flyers as you interact with potential customers face to face. Why? Because your customers are more likely to connect with you on a human basis rather than through a poster or flier.

Consider this: On your next slow day find a local high-value neighborhood and see if any homes need work

Rankings on Google with SEO

Search Engine Optimization is another powerful marketing strategy your business can leverage to generate free leads. SEO involves the strategic use of keywords and phrases throughout the content on your website.

While there are hundreds of factors that determine how well your site ranks organically in search engines, a few critical points include:

·        Content on the website

·        Website structure

·        Site speed

·        Physical location of your businessl is your painting business        website performing?

Social media is a great channel for generating free leads. It allows you to personalize your outreach without the effort required for face-to-face meetings.

For example, if you follow your local Facebook Community Group you will often see community members requesting  referrals. Why? Because word-of-mouth referrals carry more weight than cold outreach. By responding to these requests with a personalized message on social media it is perceived the same as a face-to-face interaction.

Social media is also a great place to showcase your work. Use Instagram to post before and after images of your projects.

Share the wins AND losses. “Behind the scenes” content conveys authenticity and trust.

Boost Organic Rankings on Google with SEO

Search Engine Optimization is another powerful marketing strategy your business can leverage to generate free leads. SEO involves the strategic use of keywords and phrases throughout the content on your website.

While there are hundreds of factors that determine how well your site ranks organically in search engines, a few critical points include:

·        Content on the website

·        Website structure

·        Site speed

·        Physical location of your business